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Qurate Retail, Inc. (QRTEA)·Q3 2024 Earnings Summary

Executive Summary

  • Q3 2024 revenue fell 5% year over year to $2.344B, with operating income of $152M and Adjusted OIBDA of $250M; management cited “headline events” and a challenging macro weighing on viewership and consumer behavior, while gross margin was held flat through cost control .
  • Segment performance: QxH revenue -6%, QVC International -1% (constant currency -1%), Cornerstone -12%; QxH operating income increased on easier comps, but Adjusted OIBDA declined on fulfillment pressure and deleverage .
  • Balance sheet actions: QVC tendered 89% of 2027/2028 notes, issued $605M of new 6.875% 2029 notes, reducing total debt to $5.059B (GAAP) and keeping leverage at 3.1x; Qurate is in covenant compliance .
  • Strategic pivot: Company unveiled a live social shopping growth strategy and plans to rebrand “Qurate Retail Group” to “QVC Group” in Q1 2025, targeting $1.5B+ streaming/social run‑rate in three years with stable double‑digit adjusted OIBDA margin .
  • Estimates context: S&P Global consensus data was unavailable for EPS and revenue; therefore, beat/miss vs Street cannot be assessed at this time (values unavailable from S&P Global).

What Went Well and What Went Wrong

What Went Well

  • Maintained consolidated gross margin and reduced operating expenses, despite revenue underperformance; QxH operating income rose on lapping prior year one‑time restructuring costs and penalties .
  • Proactive liability management: 89% of QVC’s 2027/2028 notes tendered; funded by $605M of new 2029 notes and $352M cash, extending maturities and improving credit profile; QVC leverage 3.1x with $1.8B revolver availability .
  • Strategic clarity: “We are nearing the end of our multi‑year Project Athens… becoming a more profitable, leaner and more nimble organization. We are transitioning to the next phase of our strategic growth as we enhance our capabilities to reach aggregated audiences on primarily social and streaming platforms.” — David Rawlinson, CEO .

What Went Wrong

  • Topline softness: total revenue -5% YoY; QxH revenue declines across categories on lower units shipped and shipping/handling revenue; QVC International margin compression on higher fulfillment costs and lower product margins .
  • Fulfillment pressure: higher wages and freight rates drove Adjusted OIBDA margin declines (QxH down 40 bps; QVC International down 100 bps), with sales deleverage amplifying bottom‑line impact .
  • Cornerstone weakness: home sector softness and promotional competition reduced revenue and profitability; higher outside services costs for transformation plan weighed on margins .

Financial Results

MetricQ1 2024Q2 2024Q3 2024
Total Revenue ($USD Billions)$2.342 $2.407 $2.344
Operating Income ($USD Millions)$145 $165 $152
Adjusted OIBDA ($USD Millions)$259 $282 $250
Net earnings (loss) attributable to QRTEA shareholders ($USD Millions)$(1) $20 $(23)

Segment revenue and profitability:

SegmentQ1 2024 Revenue ($MM)Q2 2024 Revenue ($MM)Q3 2024 Revenue ($MM)
QxH$1,539 $1,558 $1,521
QVC International$572 $576 $571
Cornerstone$231 $273 $252
Total$2,342 $2,407 $2,344
SegmentQ1 2024 Operating Income ($MM)Q2 2024 Operating Income ($MM)Q3 2024 Operating Income ($MM)
QxH$94 $106 $107
QVC International$63 $57 $57
Cornerstone$(3) $11 $(2)
Unallocated corporate cost$(9) $(9) $(10)
Total Operating Income$145 $165 $152
SegmentQ1 2024 Adjusted OIBDA ($MM)Q2 2024 Adjusted OIBDA ($MM)Q3 2024 Adjusted OIBDA ($MM)
QxH$185 $194 $182
QVC International$75 $77 $70
Cornerstone$6 $19 $6
Unallocated corporate cost$(7) $(8) $(8)
Total Adjusted OIBDA$259 $282 $250

KPIs (Selected operating metrics):

KPI (QxH)Q1 2024Q2 2024Q3 2024
eCommerce % of Revenue62.2% 62.9% 63.6%
Mobile % of eCommerce Revenue69.8% 70.6% 70.7%
LTM Total Customers (MM)8.0 7.9 7.9
Return Rate15.4% 15.9% 14.6%
KPI (QVC International)Q1 2024Q2 2024Q3 2024
eCommerce % of Revenue51.4% 52.1% 52.0%
Mobile % of eCommerce Revenue68.8% 76.1% 76.1%
LTM Total Customers (MM)4.1 4.1 4.0
Return Rate19.2% 20.4% 18.9%

Balance sheet and liquidity (snapshot):

Metric3/31/20246/30/20249/30/2024
Cash & Cash Equivalents ($MM)$1,102 $1,210 $873
Qurate Retail, Inc. Debt (GAAP) ($MM)$5,491 $5,339 $5,059
QVC Revolver Drawn ($MM)$1,295 $1,225 $1,280
QVC Leverage (credit facility)2.5x 3.1x 3.1x

Guidance Changes

MetricPeriodPrevious GuidanceCurrent GuidanceChange
Revenue / EPSFY/QuarterlyNot providedNot providedMaintained: no formal guidance issued
Adjusted OIBDA MarginMedium-termNot providedTarget “stable, double‑digit” margin in streaming/social growth strategyNew strategic target
Streaming & Social Run‑rate Revenue3‑year targetNot provided$1.5B+New strategic target
Preferred Dividend (QRTEP)Q3 2024 pay dateRegular quarterly$2.00/share payable Sep 16, 2024Maintained
Debt Maturity Profile2027/2028 notes2027/2028 maturities89% tendered; issued $605M 2029 notesExtended maturities

Earnings Call Themes & Trends

TopicPrevious Mentions (Q1 & Q2 2024)Current Period (Q3 2024)Trend
Macro/Headline impacts on viewershipFocus on merchandise and brand marketing; campaigns to support core customer (Age of Possibility) “Headline events” and challenging macro materially impacted viewership and consumer behavior; revenue underperformed Deteriorated in Q3
Fulfillment costsBenefits from lower freight and efficiencies (Project Athens) Higher wages and freight rates drove margin pressure at QxH and International Cost inflation headwinds
Product margins & mixImproved initial margins and mix shift to higher margin products (QxH, Int’l) Higher product margins partially offset deleverage; International saw lower initial margins on mix and ocean freight Mixed
Digital/StreamingeCommerce and mobile penetration rising; brand campaign launched Strategic pivot to live social shopping and streaming; plan to become “QVC Group” Structural shift accelerates
Balance sheet managementRedeemed $423M QVC 4.85% due Apr 2024 Tendered 89% of 2027/2028 notes; issued 2029 notes; leverage 3.1x; covenant compliance Improved maturity profile
International FX/supply chainFX headwinds (JPY), offset by GBP strength; constant‑currency stability USD moves not materially impacting results; ocean freight rates up; wages higher Operationally mixed

Management Commentary

  • “While the third quarter was anticipated to be the most difficult quarter of 2024, current headline events and the challenging macro‑economic climate heavily impacted viewership… revenue underperformed… Despite this, we were able to hold consolidated gross margin flat… We also continued our proactive balance sheet management, completing an offer in which 89% of QVC’s 2027 and 2028 notes were tendered…” — David Rawlinson, President & CEO .
  • “We are nearing the end of our multi‑year Project Athens… transitioning to the next phase of our strategic growth as we enhance our capabilities to reach aggregated audiences on primarily social and streaming platforms.” — David Rawlinson .
  • “Through our new Growth Strategy, we will purposefully intensify our already successful efforts in social and streaming to reach fast‑growing audiences… The goal will be to achieve $1.5 billion+ run‑rate revenue from streaming and social within three years, while maintaining stable, double‑digit adjusted OIBDA margin.” — Qurate Retail Group press release .

Q&A Highlights

  • Category/programming mix: Management indicated category performance was broadly impacted by macro events; they are adjusting airtime toward stronger categories while monitoring trends closely .
  • International performance: Revenues in Germany and Japan described as stable with varied category strength; shipping challenges in Europe noted .
  • Viewership normalization and holiday plans: Management anticipated more normalized viewership post‑election and highlighted strong holiday programming with exclusive events and celebrity appearances .

Estimates Context

  • Wall Street consensus (S&P Global) for Q3 2024 EPS and revenue was unavailable at time of analysis due to mapping limitations; as a result, we cannot quantify beats/misses vs consensus for this quarter. Values retrieved from S&P Global were unavailable.
  • Given the revenue decline and management commentary on underperformance, near‑term estimate revisions are likely to reflect softer revenue trajectory and lower margins due to fulfillment cost inflation and sales deleverage, particularly at QxH and International .

Key Takeaways for Investors

  • Q3 marked a difficult quarter operationally, with 5% revenue decline and 12% Adjusted OIBDA decline; fulfillment cost inflation and deleverage were key margin headwinds .
  • Balance sheet actions materially improved the maturity profile, with 89% of 2027/2028 notes tendered and new 2029 senior secured notes issued; leverage at 3.1x and covenant compliance reduce near‑term refinancing risk .
  • Strategic pivot to live social shopping and streaming (QVC Group in Q1 2025) targets $1.5B+ run‑rate revenue and double‑digit margin, potentially re‑rating the medium‑term narrative if execution drives digital audience and monetization .
  • Segment focus: QxH remains the swing factor; actions to optimize category airtime and improve product margins are ongoing but will need to offset fulfillment cost pressures to stabilize OIBDA .
  • Cornerstone needs transformation execution amid home sector softness and promotional environment; watch for cost discipline and merchandising shifts to restore profitability .
  • Near‑term trading: Without Street consensus comparison, the qualitative setup skews cautious until evidence of viewership normalization and holiday sell‑through; debt actions are supportive on credit risk but not a catalyst for topline recovery .
  • Monitor Q4 holiday performance, fulfillment cost trends, and early streaming/social traction (e.g., QVC+/HSN+ engagement, social storefronts) as leading indicators for 2025 positioning .